CroAi
Creative Intelligence
Client
CroAi
Services
Branding, Motion
Client
CroAi
Services
Branding, Motion
CroAI promotes and educates about artificial intelligence in Croatia. It brings together companies, institutions, and individuals from different fields, from technology to the humanities, to show that AI is not reserved for experts but open to everyone. The visual identity reflects this inclusiveness through a system that combines technological precision with creative expression. Built on a geometric grid, it adapts to different contexts with clarity and rhythm. Glitch-like motion introduces a sense of energy and transformation, while national colors and mathematical forms root the identity in its origin and purpose. This balance makes it engaging for both technical and non-technical audiences.
A modular grid inspired by the Croatian checkerboard scales from minimal units to complex compositions. The palette links national heritage with a contemporary, technological feel.
The system takes cues from mathematical logic and digital structures. Motion introduces disruption and flow, creating moments of rhythm that reflect how technology can be precise yet expressive.