Studio Size and Hot Type collaboration is is a blend of trust, freedom, and creative exploration. Whenever Hot Type releases a new typeface, our studio gets to work, creating kinetic typography videos that do more than just showcase the font. We aim to test its limits through various art directions and motion graphic techniques in both 2D and 3D. This approach not only reveals the font’s full potential but also results in an engaging promotion for Hot Type. Our partnership thrives on mutual understanding and the shared goal of elevating typography to new artistic heights.
Inspired by the name of the font “Stroy”, which in Croatian means “machine”.
Exploring fonts in 3D unveils their dynamic potential, ensuring typefaces transcend traditional boundaries, captivating audiences with immersive motion graphics.