Studio Size crafted a holistic brand identity for Determ, an AI-powered media monitoring tool previously known as Mediatoolkit. The new name ‘Determ’ suggests that the tool aids users in determining relevant information, empowering them to be more determined in making decisions. In addition to creating a new visual and verbal brand identity, our project scope also included motion branding, audio branding, data visualization, and merchandise design.
The new visual identity captures the brand’s digital essence while also reflecting the vibrant, fast-paced world of real-time media monitoring.
The motto ‘Make Sense’ encapsulates the brand’s mentor role, guiding users toward informed, better decisions.
Valuable insights are Determ’s primary output, now displayed through an impactful data visualization system.
Brand merch is available in four different collections: Fash, Sport, Pattern, and Basic.
Motion branding guidelines ensure all dynamic graphics are intentional and consistent across all digital platforms.
Determ’s sonic logo is part of the brand’s audio branding, which includes an artist mood board, royalty-free songbook, and more.