Fizzi
Client
Nutricook
Services
Branding, Packaging
Client
Nutricook
Services
Branding, Packaging
Fizzi is Nutricook’s new soda maker sub-brand, created to bring a fresh and energetic identity to the kitchen appliance category. The design begins with the distinctive “fi” ligature, symbolizing the connection between the device and the bottle. When combined, the ligature reflects the moment the device injects carbonation into the bottle. When separated, the dot of the “i” remains as a bubble inside the bottle, extending this idea across the visual language of the brand.
Playful typography captures the moment of refreshment, translating the light, carefree enjoyment of sparkling drinks.
Black, white, and green form a balanced palette combining sleek technology with freshness inspired by natural ingredients.
Design system
