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Gloria

Client

Gloria

Services

Branding, Packaging

Client

Gloria

Services

Branding, Packaging

Gloria is a wine-based hard seltzer made with wine from Italy, created for mindful enjoyment. Our work focused on visual identity and packaging that express lightness and refreshment while placing the brand in a Mediterranean summer setting. The design draws from vintage Italian postcards and posters to bring the warmth of the Adriatic, leisure, and effortless enjoyment into a clear, modern language.

Design

Clean forms and a disciplined layout make it instantly recognisable on shelf and on screen. It stands out in the better-for-you category and appeals to younger, health-conscious drinkers who value quality, taste, and lifestyle.

Colors

A gelato and bubble gum inspired palette signals a soda-like taste and keeps the mood playful yet refined.