Njuškalo

Njuškalo is the biggest online marketplace in Croatia, known by their dog mascot. Love for animals is integral to their company culture. A lot of employees are proud owners of adopted pets who come to work with them every day. To fight the perception that purchased purebreds are superior to adopted or mix-breed pets, we created a campaign called “Breed of the month.” It is a series of portraits made to celebrate their employees’ adopted and mix-breed pets. We used the pets’ names to create a fictional breed to send a message that every pet is a champion.