SaaStanak

SaaStanak is a boutique SaaS conference on the Mediterranean coast, where the mix of sun, sea, and an easy pace helps people connect more openly. Our task was to create a brand that carries that same quality into every touchpoint. The identity is built around a modernist logomark influenced by the bold, geometric design language that shaped much of the region’s socialist-era visual culture. The colour palette blends warm destination tones with confident digital blues, while the typography pairs a clean software-style sans with a serif inspired by retro IT and lifestyle aesthetics. Together, these elements create a clear, recognisable identity that feels confident, warm, and true to the character of the conference.