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Taste

Client

Taste

Services

Branding, Motion

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15 sec

Client

Taste

Services

Branding, Motion

Studio Size designed the visual identity for Taste, a musical event blending hip-hop, afrobeat, and house music. Featuring renowned DJs from around the world, the event is a fusion of street style, urban culture, and contemporary sound. The identity captures this energy by merging the raw, authentic vibe of street culture with a bold, dynamic aesthetic. Inspired by the pulse of underground music, the design reflects the event’s diverse, high-energy atmosphere, creating a visual language that resonates with its audience.

Logomark

The logo incorporates a bold, sleek, and urban-inspired typography conveying a sense of “in your face” attitude. It was designed to be instantly recognizable and memorable.

Colors

The color palette was designed to be adaptable, ensuring the visual identity remains fresh and versatile throughout the clubbing season.

The visual language reflects the unity and energy of people deeply connected to hip-hop and its related genres.

The fonts are bold and striking, ensuring clear communication and adding a sense of dynamism to all visual elements.

The identity encapsulates the spirit of creativity and freedom found in urban environments.

Textured, foggy backgrounds create a visual tapestry that evokes the creative spontaneity of the underground music scene.