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Taste

Client

Taste

Services

Branding, Motion

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15 sec

Client

Taste

Services

Branding, Motion

The “Taste” musical event is an electrifying combination of hip hop, afrobeat and house music. Featuring renowned DJs from around the world, this event is a melting pot of street style, urban culture, and contemporary music. Our visual identity project captures the essence of “Taste” by merging the vibrant energy of the underground music scene with a bold, dynamic aesthetic that resonates with the event’s diverse audience. The identity draws inspiration from the raw, authentic vibe of street culture and the pulsating rhythms of the underground music scene.

Logomark

The logo incorporates a bold, sleek, and urban-inspired typography conveying a sense of “in your face” attitude. It was designed to be instantly recognizable and memorable.

Colors

The color palette was designed to be adaptable, ensuring the visual identity remains fresh and versatile throughout the clubbing season.

We aimed to create a visual language that reflects the unity and energy of people who are passionate about hip hop and its related genres.

The fonts are bold and striking, ensuring clear communication and adding a sense of dynamism to all visual elements.

The identity encapsulates the spirit of creativity and freedom found in urban environments.

Textured, foggy backgrounds create a visual tapestry that evokes the creative spontaneity of the underground music scene.

Featured Work