Exat
Modernism in motion
Client
Xposure
Services
Motion Branding
Client
Xposure
Services
Motion Branding
Xposure is an international photography festival in Sharjah, UAE, gathering global talent across photography, film, and visual arts. Ahead of its rebrand, we developed a motion branding system and brand film that express the festival’s artistic essence while celebrating photography in a modern, engaging way. Another challenge was to preserve the festival’s regional identity by designing a system that works fluidly across both Latin and Arabic scripts. The result is a bold yet respectful visual language that bridges cultures and generations.