Xposure Festival

Xposure is an international photography festival in Sharjah, UAE, gathering global talent across photography, film, and visual arts. Ahead of its rebrand, we developed a motion branding system and brand film that express the festival’s artistic essence while celebrating photography in a modern, engaging way. Another challenge was to preserve the festival’s regional identity by designing a system that works fluidly across both Latin and Arabic scripts. The result is a bold yet respectful visual language that bridges cultures and generations.