Bornfight is an award-winning design & development company. They were planning the launch of their website when they contacted us to create a photo style guide complementary to their brand identity. After setting the art direction, we shot all team portraits and office photos for their website. The website won the renowned Awwwards SOTD award.
Employees were instructed to choose clothes in tertiary colors for the shoot, to complement the brand’s four pastel color tones.
The office shots scenes were selected deliberately to achieve coloristic harmony. We directed the models to be relaxed and act natural.