Cera was the leading healthcare startup in the UK, with a plan to disrupt the elderly care market by offering customized home care options. We redesigned their brand identity to create an appearance that would express their technology orientation, support image of reliability, and appeal to the target audience who are children and grandchildren of senior citizens.
Positivity, optimism, and relief are the driving emotions behind the brand’s promise to clients.
Clean aesthetics signal the reliability of a medical institution, while the color palette and imagery express the core brand attributes.
The redesign included design guidelines, stationery design, a web design style guide, and a range of print and digital assets.