Clean Concept

Clean Concept
Branding, Packaging

Clean Concept is an innovative company in the cleaning industry. They developed game-changing technology that increases cleaning efficiency and decreases environmental pollution. The Clean Concept brand family also includes FlexPower. A line of eco-friendly cleaning agents.

The visual identity reflects the brand’s layered character—a bold innovator rooted in technological expertise, ultimate cleanliness, and a pro-environmental attitude.

We designed a wide range of print materials, from technical sheets to promotional brand touchpoints.

Since there were two types of brand assets: functional and promotional, our design process wasn’t focused only on distinctiveness but also on usability.