Family Tales connects parents directly with writers to create personalized stories for their kids. The end product is a unique book. We created the brand identity and produced comprehensive visual guidelines for both the brand and the product. The result is a design system with a mixture of modern usability and vintage aesthetics.
We designed the product inside out, starting with the page layout.
Since customers can personalize the story, our idea was to make the cover personalized as well.
We created a simple design system with countless customizing possibilities.