Fresh Island
Client
Fresh Island Festival
Services
Branding, Motion
Client
Fresh Island
Services
Branding, Motion
Fresh Island is the hottest hip hop festival in Europe. We redesigned the brand’s visual and verbal identity, developed video standards, and designed the festival website. After the diagnosis phase, we concluded that previous communication was generic and focused on selling festival tickets. Our central idea was to start selling the experience of this unique location, atmosphere, and culture.
The color palette represents the destination. The typeface reflects Fresh Island’s hip hop culture and bold personality.
Video is essential for Fresh Island’s campaigns. To ensure consistency, we developed motion branding guidelines. Click the link below to see the case.
Featured Work
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Hot Type
Red hot type animations
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Alterscope
Web3 risks in real time
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Determ
Sensible media monitoring
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VK Ikons
Iconic wine blend
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Ars Futura
Future starts today
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Vignelli 90th anniversary
Paying tribute to Massimo
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Umaki
Trip for your taste buds
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Cindrić
Minimal arhitecture
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Bronza
Coined pasta
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Motion Array
Awesome motion templates
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Pomalo
Laid-back skincare
