Fresh Island is the hottest hip hop festival in Europe. We redesigned the brand’s visual and verbal identity, developed video standards, and designed the festival website. After the diagnosis phase, we concluded that previous communication was generic and focused on selling festival tickets. Our central idea was to start selling the experience of this unique location, atmosphere, and culture.
We used visual and verbal language to position Fresh Island as a hip hop paradise.
The color palette represents the destination. The typeface reflects Fresh Island’s hip hop culture and bold personality.
Video is essential for Fresh Island’s campaigns. To ensure consistency, we developed motion branding guidelines. Click the link below to see the case.Motion Case