Ines Ctrl is a creative agency offering PR, event organization, and content creation services related to music. The agency founder Ines Rakovcevic, is a PR expert by day and a DJ by night. Her character and choice in music was our central insight when designing this visual identity.
The identity is a clash of two contrasting themes. The dark shade represents the atmosphere of a night club.
The holographic theme, inspired by night club lighting shows, represents her vibrant personality.