Infinum is an independent design and development agency founded in 2005. They grew into one of the world’s most reputable companies in their industry, and it was time for their branding to evolve as well. In collaboration with Infinum’s in-house team, we developed a more sophisticated visual presence and a brand story captured in the motto “neverstop”. The strategic process started with surveys and interviews, which helped us validate our beliefs about the brand and to define project goals. A comprehensive crafting process followed, in which we designed a new visual identity, motion branding guidelines, iconography, a photography style guide, sonic logo, brand motto, philosophy, values, and tone of voice.
We created guidelines for different photo types like portraits and office mood photos to standardize photography style.