Collage is a technique of creating artwork by gluing different pieces together. The process of making a wine blend is similar. Winemakers take different grape types and combine them to create a new wine. That’s why we named this red blend “Kolaž” (collage) and designed a set of stickers people can cut, tear, and assemble on the bottle as they wish. That way, they are co-creating the packaging, which becomes a personalized souvenir that captures the moment and experience of enjoying their bottle of “Kolaž”. Each sticker represents one grape type mixed in this red blend. We used a rubber band to bind the stickers as an homage to traditional winemakers who used rubber bands to bind vines in their vineyards.
Design inspiration for the stickers came from the grapes’ origin, color, and soil type.