Kolaž

Collage is a technique of creating artwork by gluing different pieces together. The process of making a wine blend is similar. Winemakers take different grape types and combine them to create a new wine. That’s why we named this red blend “Kolaž” (collage) and designed a set of stickers people can cut, tear, and assemble on the bottle as they wish. That way, they are co-creating the packaging, which becomes a personalized souvenir that captures the moment and experience of enjoying their bottle of “Kolaž”. Each sticker represents one grape type mixed in this red blend. We used a rubber band to bind the stickers as an homage to traditional winemakers who used rubber bands to bind vines in their vineyards.