Studio Size created the visual identity and packaging design for NatureSafe Marine—a brand of eco-friendly cleaning products for yachts. Chemicals used in traditional cleaning products harm marine life, degrade water quality, and pollute the oceans. NatureSafe Marine is changing this with innovative product formulas that are effective yet non-toxic and safe for people. The packaging material is recycled PET but with plans to transition to an innovative plastic-free technology. Our challenge was to create a brand aesthetic that reflects several qualities of the brand and the context of its use: it is technically sophisticated, environmentally friendly, maritime, and has to fit on a luxurious yacht. We used clean layouts, a simple and suggestive color palette, stylized icons, and the Roobert typeface to balance the technical and organic appearance of the brand.
The logomark is a “ns” monogram and represents a stylized whale.
Icons identify product variants, suggest their use, and create a visually cohesive set.
We placed the products in inspiring 3D scenes conveying the brand’s clean, maritime, and elegant personality.