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Njuškalo

Client

Njuškalo

Services

Photography

Client

Njuškalo

Services

Photography

Njuškalo is the biggest online marketplace in Croatia, known by their dog mascot. Love for animals is integral to their company culture. A lot of employees are proud owners of adopted pets who come to work with them every day. To fight the perception that purchased purebreds are superior to adopted or mix-breed pets, we created a campaign called “Breed of the month.” It is a series of portraits made to celebrate their employees’ adopted and mix-breed pets. We used the pets’ names to create a fictional breed to send a message that every pet is a champion.