Studio Size created a new brand identity for OB2B to give the brand a clean, professional appearance. OB2B is a business development consultancy working primarily in the DACH region. The color palette paints them as a reliable partner, while the Helvetica Now typeface and subtle motion design give the brand a sophisticated aura. OB2B is a hero archetype. They are hungry to learn, improve, work hard and master their profession. “Invest in yourself” is their new motto that captures the essence of their culture but also functions as an opening of their sales pitch to prospective clients.
The logo symbolizes OB2B’s close client relationships, resulting in long-term partnerships.