Pro Tennis Fam

Studio Size designed a visual identity, motion branding, audio branding, and digital assets for ProTennisFam—a patronage-oriented Web3 tennis community. The identity merges the two worlds of tennis and Web3 technology by conveying a sense of excitement and innovation while keeping a clean aesthetic. The logo incorporates elements of the sport and is constructed to serve as a symbol for tennis enthusiasts. The primary color is commonly associated with tennis, but its shade gives the brand a tech-inspired look. Almarena is a modern, easy-to-read typeface perfect for the brand’s digital presence. It supports the brand’s progressive character and ensures the messaging is always clear and easy to understand while reflecting the forward-thinking nature of the Web3 community.