Studio Size designed a visual identity, motion branding, audio branding, and digital assets for ProTennisFam—a patronage-oriented Web3 tennis community. The identity merges the two worlds of tennis and Web3 technology by conveying a sense of excitement and innovation while keeping a clean aesthetic. The logo incorporates elements of the sport and is constructed to serve as a symbol for tennis enthusiasts. The primary color is commonly associated with tennis, but its shade gives the brand a tech-inspired look. Almarena is a modern, easy-to-read typeface perfect for the brand’s digital presence. It supports the brand’s progressive character and ensures the messaging is always clear and easy to understand while reflecting the forward-thinking nature of the Web3 community.
The PTF platform is built on Ethereum to help discover, support, and develop tennis players transparently and securely.
The branding merges tennis and Web3 technology with a clean aesthetic that reflects the digital nature of the community.