ZEF is a Cooperative for Ethical Financing whose mission is to make the economy transparent, just, and democratic. ZEF members are working together to create an ethical financing system that supports sustainable projects. At the heart of their organization are the ideas of equality and ethics, both captured in the logo mark. The letter ‘E’ is visible, while the equal sign ‘=’ is hiding in the logo mark’s negative space.

By multiplying and tilting the logo mark, we created a system of branded patterns.

The Plain typeface symbolizes simplicity and transparency. No hidden agenda, only clear messaging.